Archives for posts with tag: instagram advertising

Instagram ads are somewhat hard to figure out. I consider myself to be able to understand most concepts. But when reading the entire Instagram Advertising website it was still quite confusing as to where to start.

So I hired Kit. Kit is my virtual marketing assistant. And is now my #1 amigo when it comes to advertising on Instagram and Facebook. Kit works with my Shopify, Etsy, Big Cartel, Instagram, Facebook and more!

It is amazing. A-M-A-Z-I-N-G.

Simply connect your phone to Kit and sent text messages to set up ads, market your products, post to Facebook, update your business Facebook page, run business reports and run advertisement reports. Initiate contact with Kit by texting “Hi” and have your task complete in under a minute.

The best part: monthly subscriptions to Kit start at $10. I opted for the $25 Kit Pro plan.

Highly recommended. I have chosen wisely and I am down with Kit. My homie, my beastie, my favorite (and only) employee, Kit is my savior. My lighthouse in the dark.

Don’t ever leave me. I love you.

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I found Kit while listening to the Unofficial Shopify Podcast.

In the Dec. 1st 2015 episode linked above, Michael Perry, CEO of Kit, explains advertising on Facebook and Instagram, the benefits and the wonders of carousel ads on both platforms.

Dig it.

 

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For January 2016 I set a goal to target Instagram accounts with high amounts of followers for paid advertising and gave myself a $200 budget.

I personally have 13.7k Instagram followers (@aminabaker.exsect) and have always had great success with sales when posting items on my Instagram account. Why not target a much larger audience that just my personal followers?

I contacted Instagram accounts created and managed by private persons who curate handmade items. They offer to feature your item/shop/story for a fee. Usually $15-30 a feature. The fee guarantees the featured spot vs. wishful tagging and crossing my fingers for a feature (no time for that anyway).

I targeted 7 different accounts that collectively have 1,000,000 followers. I have features that ran or are scheduled to run on all of the following: @etsyusa @hellolovehandmade @handmadeloves @etsyfavorites,@etsyhunter & @etsyelite

My features are scheduled all throughout January-July 2016

I absolutely understand that ‘pay to play’ isn’t for everyone. However, I find it to be very interesting.

 

FEATURE REVIEWS:

Instagram @etsyusa : 106k followers – $31.50 a feature – 875 hearts on my feature

My Jan 30th @etsyelite feature was a success! I landed a huge wedding order of 100+ luggage tags plus a few other little sales here and there came directly from the feature.

Despite have a lower number of followers, @etsyusa has more interaction with their followers. I do recommend @etsyusa.

 

Instagram @handmadeloves : 125k followers – $25 a feature – 774 hearts on my feature

Ive seen no real ROI with my Feb 10th @handmadeloves feature. While I did have $427 in sales that day and 1007 views, there was no real difference in my stats from previous days this month.

There was an odd filter placed over my photo. Which is fine, but it looks a bit off.

ALSO, my @handmadeloves feature was scheduled for Feb 9th but was not posted. I had to email them the following day to inquire about why the feature was not posted. They then posted it that day.

For this reason, I would not recommend @handmadeloves

 

Instagram @etsyfavorites : 161k followers – $30 a feature – 1,156 hearts on my feature

I had a small uptick in direct views on the day of this feature. The featured item sold 3 times on the day it was featured. This accounts posts very often, sometimes up to 6 times a day. Your feature gets buried VERY quickly. Thus limiting the exposure.

 

 

Instagram @etsyhunter : 169k followers – $23 a feature – 1,460 hearts on my feature

I saw a HUGE uptick in direct traffic from this Feb. 15th feature. In fact, the most direct traffic views I’ve had in the past 30 days came on the day of this feature.

I also gained the greatest amount of new Instagram followers from the @etsyhunter feature (over 100) and the featured item sold 4 times on the day it was featured on @etsyhunter. This account posts 2-3 updates a day giving you far greater exposure.

I recommended @etsyhunter over all of the rest. I would personally use @etsyhunter again

 

My next feature is scheduled for March 14th on @hellolovehandmade

 

And so the adventure begins… indeed.

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